Social media has become a staple for small business owners, but it’s not always easy to figure out how best to use it. The question is: are you getting the results that you expected from social media? If so, then congratulations! But if not, maybe it’s time for an expert on your side who can help guide you through the process of making sure that all of your business’ digital marketing efforts are working as effectively as possible.

Social Media – Past

Social media has been around since the early 2000s, but it really took off when cell phones became a thing. Nowadays you can’t go anywhere without seeing someone using their phone to post something on social media.There are many different platforms for users to use when posting content online. Instagram was one of the first platforms developed by Kevin Systrom and Mike Krieger. It was originally created as an app for iPhone users who wanted a quick way to take pictures and share them with friends instantly from anywhere in the world. The app later expanded into an entirely new platform called Instagram Stories where users could post short videos that expire after 24 hours or so depending on how long you last watched them before deactivating your account altogether. Social media really took off around the year of 2011. From then on it has been a growing trend for businesses to have some kind of social media presence.For example, you can use Facebook or Instagram to promote your product and services, which is great because if you have a good product or service, people will want to get more information about it by using their favorite social media apps. As companies saw how successful social media was becoming with consumers, they continued to grow their presence on social media. This was due to the fact that it allowed them to connect with customers in a more personal way. It also increased brand awareness and generated leads for the business. Most consumers would follow or like a business’s page on Facebook or Twitter.

Social Media Present

Social media is now a necessity for any business.

It’s been around for a while, but it’s still growing. You need to be on social media if you want to reach your customers and get feedback from them. Social media is a great way to reach your target audience. Companies can use social media to promote their products or services and build brand awareness, engage with customers, find new customers and much more!

Social media has many advantages over traditional marketing methods like print ads or radio ads.

Nowadays, pretty much every small business has at least one form of social media presence, whether it be Facebook, Twitter, Instagram, Pinterest, etc.

Social media is a great way to reach out to customers, potential customers and people who share your interests. It can also help you connect with people who live near you.

Here are some ways social media has made it easier for small businesses:

• It’s easy for anyone to start a website or blog—even if they have no coding experience at all! If you need help setting up your own site (or just want someone else do it), look into hiring an online developer through Upwork or

• Businesses can’t always right off the bat see how effective social media is going to be for them. Some businesses might invest in a company to help them with their social media campaign even though they might not really need it.

Social media is a huge investment. But it’s not all that difficult to get started. Before you can start marketing your business on social media, you’ll need some ideas of what type of content will work best for your audience. You’ll also want to think about how much time and money it’s going to take. Some businesses might invest in a company that has experience with social media marketing so they can get help with their campaign even though they might not really need it right away—they just want someone who understands the industry and knows how things work so they don’t have to do everything themselves!

Social media isn’t something new either. Businesses have been using it since 2000s when Facebook was created by Mark Zuckerberg (who later went on become president). But now there are hundreds more platforms where companies can advertise their products or services. Like Instagram or Pinterest which makes things easier than ever before. Because there aren’t any rules anymore about what kind of image needs approval from lawyers before being posted anywhere online. Just make sure everything looks good enough before posting anything at all (which could take days depending on size). 

Future of Social Media

You can expect the growth of social media to continue. As more people begin using smartphones and as data is becoming cheaper than ever before there is no doubt that we should continue to see growth in social media from here on out. In fact, many analysts predict that it will be one of the driving forces behind our future economy. Social media is a great way to reach new customers, but it can also help with customer service and brand reputation management. You can use these tools as a way of interacting with your current customers, or even attract new ones. Whether it’s improving your product or service offerings, or just making sure everyone knows what they’re doing at all times—social media allows companies of all sizes an easy access point into their target markets’ lives!


If you still haven’t adopted some kind of social media strategy for your business then you probably aren’t reaching all of the potential customers that you could be reaching otherwise. It’s also a great way to build brand awareness and get feedback from customers, which can help you improve your product or service.


I am a skilled digital marketer and tech enthusiast. I write about technology, SEO, email marketing, digital marketing, and many more. I have a knack for writing content that adds value to the reader's life.