Why is Email Marketing important?
Successful Email marketing campaigns are a cost-effective way to reach your audience and turn them into customers. More than half of marketers use email marketing campaigns to nurture relationships with prospects and customers. You can also use email marketing as a tool for driving traffic to your website through click-throughs on links in your email. A good email marketing campaign helps your business build brand awareness, drive sales, and increase customer loyalty.
In this email marketing guide, you’ll learn everything you need to know about running successful email marketing campaigns from start to finish:
- What are the don’ts of an email marketing campaign that lead to failure?
- How do I plan an effective email marketing campaign?
- How do I write compelling copy and subject lines that entice readers into opening the emails in their inboxes?
Why does a Succesful Email Marketing Campaign fail?
Firstly, It’s important to understand – Why do email marketing campaigns fail? Email marketing can help your business thrive, but you need to get it right. The main reason for failure in email marketing is not providing your subscribers with valuable content. You should avoid irrelevant, boring, and spammy content in your email marketing campaigns. Your goal is to create a sense of trust and goodwill by providing value-added content that helps your brand in some way. Email is a great way to build relationships with those who have already purchased from you in the past or are interested in doing business with you today. Lack of a proper call-to-action(CTA) is also one of the reasons for failure. You should include a clear and compelling CTA in all your emails. This will attract your subscribers where you want them to be.
The Ultimate Successful Email Marketing Campaign Plan
Email marketing is one of the most effective forms of online advertising, but it’s also one of the most underutilized. A strong email marketing strategy converts prospects into clients and turns one-time buyers into loyal brand advocates. Follow this step-by-step email marketing guide to start your email marketing campaign:-
1. Build an email list
Create a signup form so that users can sign up for your email list. Utilize a popup or notification system on your website. So that when a user lands on your website they can subscribe to your email list. You can also use some referral programs, in which a person can refer someone to your email list. There are different ways of building your email list. But remember to focus on the quality of your subscribers. You should not use a paid email list because it will not work. Your subscribers should be organic for long-term success in your email marketing campaigns.
2. Segment your large audience into groups
After building your email list, now is the time to segment your subscribers into different groups. So that you can send personalized messages and cater to each group according to their needs. This will help you send more relevant emails that drive conversions. The segmentation can be based on different criteria. Some of the most used segmentation are:
- Geographical – Based on the geographical area of the subscriber.
- Demographic – Based on gender, age, occupation, income, etc.
- Behavioral – Based on the audience behavior on your website, or the customer loyalty.
3. Design your email template
Now that you have segmented your audience. It’s time to design a winning email marketing template. Make sure that you are providing valuable and interactive content to your subscribers. Here are some points to keep in mind while designing your email copy:
- Use responsive design in your email marketing templates to gain user attention and trust.
- Craft an eye-catching subject line that forces users to open your email.
- Most people forget about the preheader. That’s also an important part of your email. Ensure to keep it clear and concise.
- Now comes the most important part: the email body. It should be relevant and add value to the reader’s life.
- An email marketing campaign is incomplete without a call-to-action(CTA). It motivates your subscribers to make profitable actions. Such as making a purchase, landing on the website, sharing content, etc. Keep it responsive and user-friendly.
4. Choose a schedule and frequency
At this point, you are ready to launch your email marketing campaign. But before moving on, it’s important to know about the schedule and frequency of your emails.
Schedule – Let’s first talk about the schedule. A lot of people think they can send out an email once or twice every month. But this won’t work in today’s world where people expect instant notifications of important information. Instead, send out updated emails at least once per week so people know what’s new in their inboxes instantly when they open up their devices.
Frequency – The frequency of your emails is also important. No one likes a heap of emails in their inbox. You should cap the frequency of your emails at a specific time. Otherwise, users will unsubscribe from your mailing list.
Bonus Tip: Email Marketing Guide
Check out this bonus tip in our email marketing guide. This will help you make your email marketing campaign successful:
Use a friendly tone: Your email marketing campaigns should be designed in a way that makes you sound like someone who genuinely cares about your reader’s interests and wants to help them solve their problems. Ensure that your emails sound like real human speaking instead of just an automated system sending out bulk emails.
We hope this email marketing guide and strategies will help you create an email marketing campaign that your subscribers look forward to seeing every month. But we understand that each marketer has their own unique style and level of enthusiasm. So feel free to use this email marketing complete guide as a starting point. Then adjust it to meet your business needs. This email marketing guide for beginners will help you in many ways. It will increase your email marketing campaign ROI and grow your email list. It is a slow process, but it is the best one out there when it comes to generating brand advocates. You just want to make sure that you are speaking directly to your subscribers, and not just blindly blasting out messages. Each time you create an email marketing campaign, ask yourself “If I were receiving this email, would I be glad I opened it?”